Lots of people are asking about – and talking about – Elevate, our first annual strategic conference for leaders, and emerging leaders, in the recreational boating industry, November 22-24, in Orlando.
That’s a good thing. It means you are consuming our content for starters. We try to be judicious about how many times we hit you up with e-blasts, and podcasts and blog posts and the like, but we do want you to know about it!
People ask about it during our dealer visits, when we talk to groups such as Women Making Waves and 40 Under 40, and we all certainly fielded plenty of Elevate questions in our booth at IBEX.
It’s clear from some of those questions that there is still a little haziness around what Elevate is and who should attend.
Part of that is understandable. After all, we were an integral part of producing another show for a decade-and-a-half, and it’s reasonable to ask whether this is an iteration of that, or something completely different. The answer is the latter by the way.
The idea for Elevate really came from a clean sheet of paper. We have all attended conferences that were really valuable, and some that weren’t. Or aren’t. And to be honest, sometimes that has as much to do with your expectations and goals as it does with the actual content.
Anyway, we wanted to create a conference that features important intelligence about key trends facing the marine industry and give you information and strategies to help guide you through whatever comes next.
That includes the economy, making your employees your critical competitive advantage, managing multiple generations in the workforce, navigating the supplier/dealer relationship, and so on.
We have award-winning speakers scheduled, as well as opportunities to hear from industry veterans such as Ron Huibers, president and CEO, Volvo Penta of the Americas, and our 2019 Mover & Shaker of the Year.
We also added an exciting pre-conference to the Friday afternoon schedule that is part of your registration.
Growing future business leaders is vitally important, both to the current leadership team(s) as well as those in their wake. How can these groups work together to ensure future success? Dr. Sean J. Bliznik will lead the discussion. He is a long-time Disney employee who is now an assistant professor at the Rosen College of Hospitality Management at UCF where he teaches courses in entertainment management and leadership.
And then there is a session on Women & Leadership in Boating. Some of the greatest minds in the marine industry are gathering to discuss important topics related to women in the boating industry. Well-known marine marketing veteran Wanda Kenton Smith carefully curated a diverse group of women from Volvo Penta, Correct Craft, Sea Tow International, Emerald Coast Marine Group and the Connecticut Marine Trades Association. The panel will describe their career journey, sharing both the opportunities and challenges they’ve faced, along with keen insights and their best strategies for success. This session not only includes a panel discussion, but an opportunity to meet – and talk – with these women individually as well.
Some of the top women and young leaders in the industry will also be recognized at the Opening Awards reception on Friday night as we honor the 2019 Boating Industry Women Making Waves and 40 Under 40.
Also that opening night, we are pleased and proud to present the inaugural “National Boating Industry Safety Awards” where the Sea Tow Foundation, with the help and support of its newly launched North American Sober Skipper Advisory Council, will honor top boating safety programs and promotions in four separate categories.
At the other end of the conference, we will finish with a flourish as we present our Top 100 dinner and awards celebration, that includes announcing Dealer of the Year.
We are all really excited about Elevate, and hope you are too. If you haven’t yet registered, just go to the home page, hit the Register Now button, put it in your calendar, and we’ll see you next month in Orlando!